We developed The Maur Method℠, a powerful diagnostic framework designed to cut through complexity and reveal precisely where this critical misalignment exists. This unique lens applies equally whether you're examining an organization's Core Foundations—Leadership, Marketing, and Strategy—or the alignment of an individual's professional life.
Using this framework, we identify the crucial Zones of Misalignment—Identity, Behavior, and Communication—that silently hinder collective performance (in business) and fuel personal frustration (in careers). By aligning these elements around your Anchors—People and Purpose—you unlock transformative power.
For organizations, this strategic convergence drives unparalleled clarity, boosts employee engagement, fosters true alignment, and builds the thriving workplace culture essential for transformative and sustainable growth and a decisive competitive advantage.
For individuals, this same framework empowers you to align your personal Leadership, Brand, and Strategy with your true Self and Purpose, leading to a deeply fulfilling and impactful career.
Aligned › Engaged › Fulfilled
HOW WE DEVELOPED OUR FRAMEWORK
20 Years in the Making
We were developing our framework before we even knew that we were developing our framework.
Research
Qualitative and quantitative research through countless books, case studies, courses, and secondary data.
Interviews
Career interviews with hundreds of professionals at different levels in their careers.
Observation
Observing relationships between managers and employees across different organizations.
Application
Continuous testing of theories through application, practice, and feedback.